Chasen
News of the death of veteran publicist Ronni Chasen from multiple gunshot wounds disseminated through Hollywood Tuesday morning, who knew her--and don't--few people expressed shock and dismay at the end violent for the life of a woman known throughout biz as a force of nature and a tireless advocate for her clients.In a career that lasted more than 40 years, Chasen made her mark as a sample of film composers and the efforts made on behalf of those clients like Hans Zimmer, James Newton Howard Shore and Howard done much to raise the profile of contributions by composers of film.She was respected as a premium top-season strategist and a loyal supporter of many customers, who had been with her for decades.
Chasen, who has turned 64 17 October, was found with five gunshot wounds in his chest about 12: 30 a.m. Tuesday in Beverly Hills, where his Mercedes crashed a lightpole Whittier drive, just south of Sunset Boulevard. She was believed to be back home having attended the premiere Monday night's "Burlesque." She was pronounced dead at Cedars-Sinai Medical Center, less than an hour later.
"I am profoundly sad, devastated, mad, incredulous and lonely", Zimmer said in a statement that reflects the sentiments shared by many of Chasen friends and clients.
Zimmer recalls over time with Chasen Saturday during the ceremony of Directors the Academy of motion picture Arts & Sciences '.
"She was radiant," said Zimmer. "She knew everyone in the room. took Chris Nolan in the subsequent table and introduced me to George Lucas.I was watching her standing there listening to them and I thought, ' is my friend Ronni, introducing two great filmmakers to each other.She's on top of his game. ' "
Its current customers to Shingle Chasen and co include helmer Jim Sheridan, producer Gale Ann Hurd, Irwin Winkler, Ian Sander and Kim Moses, Richard Zanuck, Dean Zanuck. Although he had worked on numerous campaigns Oscar for studies and individual customers, its main objective was representing film best composers, Zimmer, Danny Elfman, Elliot Goldenthal, Carter Burwell and songwriter Diane Warren between active customers. other composers, including Shore, Ennio Morricone, Thomas Newman and James Newton Howard, had been previous clients.
"Laid the foundations for many others on how to be a top commentator in the music industry representing the first film composers and songwriters," said Laura Dunn of the society of composers and lyricists. "She was tenacity, a force of nature, working tirelessly to its customers as a composer. She will be sorely missed in our community of film music. "
Danielle Heynickx, a coordinator for the Ghent Film Festival, which annually projectors film composers, Chasen credits for putting the festival and its World Soundtrack Awards on the map. Was in Ghent in 2000 that Zimmer performed live in concert for the first time, opening the door for composers like that, shore, Stephen Warbeck, Gustavo Santaolalla and Dario Marianelli to perform their music in front of an audience.
"What are we doing now with film music, Ronni who made contacts and had its crazy way to deal with things and brought all in Ghent." She knew not only the Oscar winners but knew that young talent that we must pay attention to, "said Heynickx.
Whose, who had worked with Chasen for about 16 years, said that in Ghent, "I remember going to bed and she leaving at 3 am and I said, ' good night, ' said ' good night.As soon as I'm going to go to my room and think my clients;Here's what to do when I go to sleep."?"
The Hollywood film festival and Palm Springs, other events, relied on Chasen to coordinate their talents as selections, by tying their awards season appearances. And as the studios Chasen transition from in-house teams to manage campaigns from Oscar and Golden Globe Award, was one of the consultants in the request for advertising.Among the films that had worked on the corresponding prizes in recent years were "Alice in Wonderland," "Crazy Heart" "the curious case of Benjamin button," Doubt "," "The Wrestler," "There Will Be Blood" and "Little Miss Sunshine." at the time of his death, also worked with 20th Century Fox on Oscar campaign for Michael Douglas in "Wall Street: Money Never Sleeps."
"Was the Go-to person for campaigns all Oscar and Golden Globe and really created a business," said Hanna Pantle, head of PR for running rights org BMI."(Chasen) had this innate sense of what it took to get a voter (premium) to get connected to your work as a singer and composer and get them to vote".
But his relations with customers went over his professionalism.
"Ronni was a loving and caring person treated its customers as if they were his family," said his brother, screenwriter-director Larry Cohen.Friends noted that Chasen had a motherly and protective approach with its customers.
Petite and always lively, Chasen was known to sport a blowout Biondi poufy and for his distinctive intrusive accented style on NYC. Was between the last of a breed of old school Hollywood press agents who politely but consistently refused to take one response to "no" you often send. volumes of material reporter to stress because his client or was worthy of coverage. Often, she seemed to have the energy of a person half his age.
A judge shrewd talented, acted as a mentor to a generation of publicists and other executives of biz.
Born and raised in New York, Chasen got his start doing PR for theater. after moving to Los Angeles, drove advertising for AIP by Samuel Roadracers: from 1978 to 1980, coming up with exploitation publicity stunts.
"' Love at first bite, ' we have sent George Hamilton to 12 cities where she appeared in her dress of vampire. we had him pulling in front of the Hotel Plaza a hearse pulled by horses," Chasen said variety in 2000.
From 1979 to 1989, she headed the Department of cinema power PR Rogers & Cowan and remained near Warren Cowan until his death in 2008. in 1993, has been named senior VP of advertising across the globe for MGM. launched their own company, Chasen & co., almost 20 years ago.
"Ronni was loved and respected by everyone. was part of the fabric of an industry that meant anything to her," said Vivian Mayer-Siskind, a publicist and longtime friend who had Chasen as the maid of honor at her wedding. "His work was his playground. Ronni loved every minute of what he did, and in return, his clients were equally dedicated to her. "
A funeral service will be held on Sunday at 11 am at Hillside Memorial Park and mortuary in L.A. donations can be made at Tower Cancer Research Foundation of Beverly Hills, www.towercancerfoundation.org.contatto with Steve Chagollan to steve.chagollan@variety.com
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