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Wednesday, October 6, 2010

EC gives impetus to digital cinema

NewstogramBrussels-the European Commission has allocated E4 million ($ 5.4 million) over the next two years to help the European digital cinema systems.

Priority will be going to the Cinema d'Essai "screening" a substantial share of European films, said the head of culture Androulla Vassiliou, announcing funds Friday.

Details will be available when the scheme is open to offers in late 2010.

With the installation of a digital projector that costs on average $ 100,000, Vassiliou has admitted that the coin is a drop in the ocean.

"This is the money that we have available for the moment. We hope to have more funds in the future," said Vassiliou.

Commission's strategy provides for national Governments pitching in with public money. have already been approved various schemes, with France announced this week that expect to pay $ 167 million in digital conversion over the next three years.

Funds of EU regional development can also be used to support conversion, with projects already approved in Poland, Portugal and Germany.

Vassiliou also revealed that the EC is considering co-financing virtual printing fees, distributors of payments firms who oversee frequently digital conversion.

"This support will allow distributors to increase the number of European films available in digital format and enable small cinemas which are already gone digital to have access to a larger catalogue of European films," he said.


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